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| What the Apple Plan to Switch to Intel Chips Means for Consumers (Technology) |
| | Poster: WSJ | Posting Date: 2005-06-11 | |
What the Apple Plan to Switch to Intel Chips Means for Consumers The war in Iraq rages on, the European Union is fraying and North Korea may have nuclear weapons. But if you read the business and technology news this past week, all of that seemed to pale before an event variously described as seismic, epic and stunning: Apple Computer has decided to adopt processors made by Intel for its future Macintosh computers. There's a reason this was big news in the computer world. For decades, Intel's chips have been tightly linked to the software of Apple's archrival, Microsoft, and Apple has touted as superior the IBM PowerPC chips that powered the Mac. Plus, Apple CEO Steve Jobs, probably the most charismatic business leader in America, attracts attention for anything he does, even though his Macintosh has a tiny share of the PC market. But what does Apple's move mean for the average consumer, who just wants the best computer for the job? In the long term, the change will strengthen Apple and the Mac, which is good news for anyone devoted to that platform or considering switching to it. That's because Intel's processors and other chips will give Apple more options than IBM's products could for building Macs that run faster and cooler, and have longer battery life. The first Intel-based Mac is due in spring 2006. Even consumers who use Microsoft Windows, which runs on the vast majority of computers, will benefit, because the Mac's impact on the industry is vastly greater than its market share. Apple is the most innovative major computer maker, and the only one largely dedicated to serving consumers instead of large corporate customers. Almost everything it does is later copied by the Windows PC makers, so keeping Apple strong and innovating is good for Windows users, too. In the short run, however, the chip changeover should make little difference to average consumers. For all but the techiest techies, changing the processor in these machines will be a nonevent, sort of like changing the engine in next year's Lexus cars. As long as the new engine is at least as fast and smooth as its predecessor, few drivers would notice or care. What makes a Mac a Mac isn't the processor under the hood. It's Apple's elegant operating system, OS X, which won't see major changes for 18 months, and the company's stylish hardware designs, which it will continue to produce. When you peer at the screen of the first Intel-based Mac, it will look just like today's PowerPC Macs, only it should run faster.
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